Forma

Yuki Moretti's ceramics are meant to be held. The weight of a tea bowl in your palms, the way a glaze catches morning light, the slight asymmetry that proves a human hand was here — none of that translates to a flat screen.

She needed a digital presence that didn't compete with the objects. A space so quiet that the work could breathe. Not a website that sells ceramics — a gallery you happen to be able to buy from.

“Make the screen disappear.”

We spent a week in Yuki's Nordhavn studio, watching her work. No briefs, no moodboards — just observation. We noticed: she never fills a shelf completely. There's always space around each piece. That became our design principle.

Every pixel of whitespace is intentional. The colour palette was mixed from photographs of her raw materials — Shigaraki clay, kiln ash, Copenhagen sandstone. The typography steps back: clean, almost invisible, so the eye goes to the object, not the label.

We built a 360° product viewer that lets you rotate each piece as if turning it in your hands — the closest a screen can get to touch.